09 Mar 5 Reasons Why You Should Add Animations To Your Website

Animations can be used to guide users around the website and even make them buy. Adding interactive elements and drawing users’ attention to them with the help of animation effects can help business websites improve their conversions and ROI. Storytelling-based websites can also benefit from the inclusion of animation.

1.To create fluid motions

Usually, when you click a button, or a link on a website, it instantly opens up the next page, form or whatever it was designed to open. With animations, you can create a slide-in or a pop-up transition, so that users can see the resulting page appear. This is especially useful if your website has a ‘tabbed’ interface.

2.To provide context

Let’s say you have a lot of content on your website which requires a user to scroll down to view more of it. To give readers a hint that they have to take this action, you can animate your content to slide upwards on the page. This way, anyone will get a hint that there might be more content if they scroll down.

3.To give feedback

Animations can be especially useful if you have a lot of interactive elements on your website. For example, you can animate a button when a user hovers their mouse over it to signal that this is clickable. Or you can brighten the field a user is typing in a form on your website. With this kind of animations, your website will be more convenient to browse as it will provide feedback based on how people are interacting with it.

4.To tell a story

If your website is pretty complex and you’d like to give a tutorial to visitors on how to use your website, you can use animations for that. In addition, you can also use animations for notifications, to provide comic relief during errors like 404, and for any other purpose you want.

5.To show progression 

If your website needs to show progress, for example, in time, as a loading bar or something else, you can use animation to make it come alive to show that these elements are progressing in real-time. Knowing this, you’ll be able to decide more effectively which animation to put where on your website.

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